The Vision
Every great digital project begins with an idea — and in this case, it was about transforming an on-site event booking process into a seamless online experience.
Our client, Urban Assault, operates a dynamic airsoft venue and needed a custom-built solution to handle ticket sales, player check-ins, and voucher redemptions, all within one integrated system.
The goal:
To create an e-commerce platform that felt fast, intuitive, and secure, while supporting unique operational needs like session-based bookings and real-time player tracking.
The Challenges
No two e-commerce projects are alike — and this one demanded more than a standard online store.
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Ticket-Based Sales: Each booking represented a real-world game session, with capacity limits and specific date/time slots.
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Player Check-In Tracking: The system needed to collect participant details for every ticket, simplifying arrival and verification.
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Custom Design & Brand Alignment: A high-impact, immersive look and feel that captured the excitement of the venue.
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Video Integration: Dynamic visuals and gameplay footage to elevate engagement and conversions.
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Voucher Management: A custom digital voucher system with usage tracking, giving customers flexibility and reusability.
Our Solution
We built the site on WordPress, using WooCommerce as the e-commerce backbone — enhanced with custom PHP development to extend functionality beyond standard product logic.
Core Technologies
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CMS: WordPress
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E-Commerce: WooCommerce
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Front-End: HTML, CSS, JavaScript
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Back-End: PHP (Custom WooCommerce extensions)
Key Features Implemented
- Smart Ticket Booking System
A custom ticket type was developed to allow players to book sessions by date and quantity, with automatic capacity control. This ensured smooth user experience and simplified event management for staff. - Dynamic Player Check-In
Each ticket captures player details, which sync with an on-site digital check-in system — creating a seamless bridge between online sales and real-world attendance. - Custom Voucher Logic
We developed a custom voucher generator and tracking module. Each voucher can be purchased, gifted, and redeemed multiple times until the balance is used — automatically tracking usage in WooCommerce. - Immersive Visuals and Video Integration
The site design mirrors the energy of live gameplay — bold imagery, motion backgrounds, and integrated video to give visitors a feel for the experience before they book. - Performance and Security
Optimized caching, minified assets, and the use of Wordfence ensure both speed and protection, even during peak booking periods.
The Result
The new platform transformed Urban Assault’s online presence:
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Ticket sales increased within the first month due to improved checkout flow.
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On-site check-ins became faster and more accurate.
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Voucher sales opened a new revenue stream, driving repeat bookings.
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The website delivers a polished, high-energy digital experience that reflects the brand’s real-world excitement.
Key Takeaway
This project demonstrates how custom e-commerce development can go far beyond traditional “add to cart” sites. By aligning technology with business operations, we built a platform that not only sells tickets — but powers a complete customer experience from purchase to play.